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Technical due diligence
We assess the technical viability of CEA projects, identifying design, climate, technology, energy and operational risks before investing or acquiring assets.
Independent CEA consultancy
Design, audit and optimisation of CEA projects through digital twins and climate modelling
We help investors, growers, operators and agro-industrial developers decide which technology to install, what yield to expect, what energy consumption to assume and which technical risks could undermine project profitability.
We do not sell equipment. We evaluate technological decisions with independent, quantified judgement, focused on the real viability of the project.
About
GENERANDI GreenTECH
Independent judgement
We evaluate technologies, configurations and strategies without depending on suppliers or manufacturers.
Quantified decisions
We translate climate, crop, energy and operation into comparable scenarios and actionable KPIs.
Real viability
We connect technical design with CAPEX, OPEX, expected yield and operational risk.
Generandi GreenTech exists to close a critical gap in CEA project development: many decisions are still shaped by suppliers, technology trends or weakly comparable climate extrapolations. Our role is to provide independent, quantified and technically sound judgement to define robust greenhouse configurations before investing, building or scaling an operation.
We integrate climate data, energy simulation, crop physiology and techno-economic analysis to compare scenarios, anticipate risks and make decisions with greater confidence.
What we do
Technical services for high-impact CEA decisions
We support greenhouse projects from initial assessment through operational optimisation, combining climate analysis, technology design, simulation and techno-economic judgement.
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Climate studies and crop strategy
We analyse radiation, temperature, humidity, VPD, thermal demand, ventilation and water availability to define productive strategies tailored to each environment.
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Independent technology selection
We compare ventilation, heating, cooling, screens, CO₂, LED lighting, dehumidification, HVAC and fertigation alternatives against production and profitability targets.
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Conceptual design and technology matrix
We define greenhouse configurations, systems and operating criteria to align climate, crop, energy, investment and scalability.
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Digital twin simulation
We build physical-productive models to compare technology scenarios, estimate consumption, detect climatic bottlenecks and quantify impacts on production, quality and profitability.
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Audit and operational optimisation
We analyse existing facilities to improve energy efficiency, productivity, water use, climate control and techno-economic performance.
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Investment, tender and expansion support
We prepare technical criteria, scenario comparisons, KPIs and recommendations for investors, developers, funds, governments and agro-industrial groups.
Digital twins applied to CEA
Models to decide before building, investing or scaling
For Generandi GreenTech, a digital twin is not a 3D visualisation. It is a physical-productive model that integrates climate, crop, technology, energy and operation to simulate scenarios and anticipate the techno-economic behaviour of a project. It allows configurations to be compared, consumption to be estimated, climatic limits to be foreseen, sensitivity to be analysed, and impact on production, quality, efficiency and profitability to be quantified.
Technology comparison
Evaluation of different ventilation, cooling, heating, screen, CO₂, lighting and dehumidification configurations.
Productive KPIs
Estimates of expected yield, kg/m², quality, transpiration and crop response.
Energy and water KPIs
Electrical consumption, thermal demand, kg/kWh, L/kg and CO₂ efficiency.
Economic KPIs
CAPEX, OPEX, operating margin, payback and sensitivity to prices, energy and yield.
Who we work with
We support those who decide on complex CEA projects
We work with organisations that need to evaluate, design, finance, build or optimise greenhouse projects across diverse climates and markets.
Growers and operators
To improve yield, energy efficiency, crop quality and operational stability of new or existing facilities.
Investors and agro-industrial funds
To assess technical risks, CAPEX/OPEX, profitability scenarios and viability before committing capital.
Developers and agro-industrial groups
To design scalable, comparable projects adapted to climate, crop, market and expansion strategy.
Governments and institutions
To define technified agricultural projects with food security, water efficiency, climate adaptation and regional development criteria.
Builders and technology companies
To validate configurations, contrast design hypotheses and reinforce proposals with independent technical analysis.
Technical leadership
Esteban J. Baeza Romero
PhD Agricultural Engineer · Technical Director, Generandi GreenTech
An international reference in greenhouse technology, with more than 25 years of experience in design, assessment and optimisation of CEA projects across diverse climates and productive contexts. His work combines applied research, technical consulting and model development to improve climate control, energy efficiency, productivity and economic viability of high-tech facilities.
- Natural ventilation and climate control
- Energy efficiency and thermal demand
- Cover materials and radiation transmission
- Heating, evaporative cooling and screens
- CO₂, LED lighting and dehumidification
- Crop physiology and transpiration
- Digital twins and CEA scenario simulation
- Techno-economic project evaluation
"Every CEA project must be evaluated from its climate, its crop, its technology and its operating model. There are no universal solutions; there are well-justified configurations."
Methodology
From technical uncertainty to a comparable investment decision
Our approach translates climatic, productive, energy and economic variables into scenarios that enable more precise decisions.
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Climate diagnosis
We analyse local climate, radiation, temperature, humidity, VPD, water availability and energy constraints.
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Crop strategy
We define productive goals, physiological needs, production windows, expected quality and climate control requirements.
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Technology matrix
We compare alternatives for structure, cover, ventilation, cooling, heating, screens, CO₂, lighting, dehumidification, HVAC and fertigation.
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Scenario simulation
We model configurations to estimate yield, energy consumption, water demand, climatic limits and operational sensitivity.
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Techno-economic KPIs
We translate results into kg/m², kg/kWh, L/kg, CAPEX, OPEX, operating margin, payback and critical risks.
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Recommendation and roadmap
We deliver an independent technical recommendation, comparable scenarios and a roadmap to advance with design, investment, tender or operation.
Decision indicators
KPIs that connect technology, operation and investment
In CEA projects, the decision is not only technical. Every configuration must be justified by its impact on production, efficiency, operating cost and return.
Expected yieldkg/m²kg/kWhL/kgThermal demandElectrical consumptionCO₂ efficiencyCAPEXOPEXOperating marginPaybackSensitivity: price · energy · yield
International experience
A global outlook adapted to each climate
Generandi GreenTech works on CEA projects in highly diverse climatic contexts, where technological decisions must adapt to radiation, temperature, humidity, water availability and energy cost at each location. Rather than replicating solutions by country, we analyse the climatic and operational behaviour of each project to define viable, comparable strategies.
- Warm Mediterranean
- Arid and semi-arid
- Cold continental
- Humid subtropical
- High radiation
- Water scarcity
- High energy cost
- Export markets
- Institutional projects
- Agro-industrial expansion
EuropeMediterraneanNorth AfricaMiddle EastLatin AmericaAsiaContact
Request a strategic technical meeting
Tell us what stage your project is in and which is the main technical or investment decision you need to resolve. We will review the initial information to prepare a useful conversation focused on concrete decisions.